Refreshing the Brand and Telling a Powerful Story

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Gallatin College, Montana State University, engaged us to refresh their brand and develop a clear, compelling brand story that highlights their workforce programs. These programs are designed to equip students of all ages and backgrounds with the skills needed for high-demand careers in fields such as interior design, machining, welding, flight school, photonics, and science-based associate degrees.

What sets Gallatin College apart is its direct connection to industries across Montana that are actively seeking skilled professionals. The programs are structured to align with industry needs, ensuring students receive high-quality, practical training that leads to real job opportunities. With a high job placement rate, students who complete these two- to three-year programs are well-positioned to secure meaningful careers with strong employers.

Bringing the Gallatin College Story to Life

To effectively communicate the value of Gallatin College and inspire prospective students, we developed a dynamic video series designed for streaming, broadcast, YouTube, and web platforms. Our goal was to capture the enthusiasm and confidence that these programs instill in students and demonstrate how Gallatin College can transform lives and careers.We produced, wrote, directed, and edited a 12-video series, ensuring a cinematic, high-quality production that truly reflected the caliber of Gallatin College’s programs. Our professional film crew, composed of Montana State University Film School graduates, expertly filmed each video, delivering a polished and engaging visual experience. The series featured:

• Classroom and hands-on training footage to showcase real-world learning experiences.
• Interviews with alumni, industry leaders, and current students sharing firsthand perspectives on the quality and impact of Gallatin College programs.
• Cinematic storytelling and high production value to engage viewers and make them excited about the possibilities these programs offer.

A Resounding Success

The video series was met with enthusiastic feedback from both prospective students and faculty. The compelling storytelling and high-quality production helped reinforce Gallatin College’s reputation as a premier institution for workforce training in Montana. By capturing real experiences and success stories, we helped create an authentic and inspiring brand narrative that continues to attract students looking for a clear path to rewarding careers.