Elsevier Publishing: A Global Brand Reimagined

Elsevier Publishing, the world’s largest medical and journal publishing company, needed a complete brand refresh. As the creative lead for Elsevier, we undertook the challenge of modernizing every aspect of the brand—from sales and marketing materials to the development of digital products.

The rebranding effort elevated Elsevier’s perception in the marketplace. Known historically as a prestigious but traditional publisher in the medical industry, the new brand positioned Elsevier as innovative and forward-thinking. This transformation not only reinforced its legacy but also gave a new generation of customers a compelling reason to engage with its products.

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