Disney & Dixie Cups

About Project

When Buffalo Jump Design® Agency began Working with Dixie Cups and Disney, we created packaging and cup design to work throughout all seasons of the year.

Our Involvement:
  • Concept Development
  • Primary Packaging Design (Cups)
  • Secondary Packaging Design (Box)
Live Project
Category
Packaging
Client
Dixie Cup

We Helped Dixie Cups Create a Standout Retail Experience with Disney’s Winnie the Pooh

Bringing Magic to Everyday Moments ®

Buffalo Jump Design partnered with Dixie Cups and Disney Studios to create a packaging design that captured the charm of Winnie the Pooh while ensuring year-round retail appeal.

The result? A beautifully crafted, evergreen design that resonated with families, increased sales, and strengthened brand loyalty.

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The Challenge:

Standing Out in a Crowded Retail Space

Dixie Cups, a household name in disposable dining, needed to create a packaging strategy that would:

  • Grab attention in a competitive retail environment
  • Appeal to families who love Disney
  • Stay relevant year-round with a timeless design

With retail shelves packed with options, Dixie Cups wanted a design that was both visually engaging and emotionally resonant—one that would make consumers feel the nostalgia and warmth of Disney’s beloved Winnie the Pooh.

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The Solution:

A Year-Round Disney Storytelling Experience

Buffalo Jump Design stepped in to craft a packaging solution that would not only meet but exceed expectations.

How We Did It:

Exclusive Access to Disney’s Vintage Art
Working closely with Disney Studios, we incorporated original vintage illustrations of Winnie the Pooh and friends, bringing a nostalgic touch that both parents and kids adore.

A Four-Season Design Strategy
Instead of a one-time campaign, we developed a design that reflected spring, summer, fall, and winter—ensuring evergreen retail relevance and long-lasting appeal.

Seamless Packaging Integration
We created a cohesive look across both cups and outer packaging, ensuring strong shelf presence and brand consistency.

Press-Ready, Production-Optimized Files
Buffalo Jump handled everything from concept to final artwork, delivering print-ready files for smooth production and launch.

The Results:

A family favorite for Dixie Cups

Boosted National Sales – Consumers immediately gravitated toward the new design, driving a measurable increase in retail purchases.
Stronger Brand Loyalty – By aligning with Disney’s timeless storytelling, Dixie Cups deepened its connection with families.
Retail Standout – The four-season artwork gave the packaging a distinct edge, making it visually engaging and relevant all year long.

More Than Just Packaging—A Brand Experience

Buffalo Jump Design didn’t just create a cup or a box—we crafted a storytelling experience that made Dixie Cups a must-have for families. By blending Disney’s magic with smart retail strategy, we helped Dixie Cups gain a stronger market presence and a lasting connection with consumers.

How We Work

Learn more about our creative process

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Let’s create something great together